Attracting Potential Clients to Your Exhibition

Attracting potential clients to your exhibition displays is a great challenge for any company who participates in trade shows. There is the famous “six second rule” – which means that you only have six seconds to attract visitors to your display. The very first six seconds should be enough to bring curiosity and excitement to your potential client for him to stop by at your booth.

Here are some of the things that you can do to make that six-second impression the right one.


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1. Get the right feel and look. Your stand or booth is basically your shop window. It should have a direct invitation that implies “come in!” Your goals and motives for joining the exhibition displays should determine the feel and the look for your stand. That said, your posters, signage and banners should give your image a boost.

2. Be creative. Make your stand a work of art. Experiment with your lighting, sounds, electronic presentations, posters and signage. There shouldn’t be a any visual overload either.

3. Pick the right people. Make sure you have the right people manning your stand. Your team members should have both the ‘hook’ candidate – who attracts people to your stand; and a ‘spotter’ – who approaches people and brings them to your stand.

4. Try it out beforehand. Before going to the actual booth, you will be more efficient if you try out your arrangement in the office or stand. By doing so, you will be able to foresee the feel and look of your stand.

5. Stick to your budget. Sometimes, you get so overwhelmed when you are already in the actual exhibit. Just make sure that you don’t overspend on the minute and little things. It is always best to set your budget with a professional.

6. Chat with the event organizer. It is vital that the event organizer understands the goals and nature of your business. That way, the organizer can give you options for your placement which plays a critical role in reaching out to your target audience.

7. Lastly, don’t forget to tell the world! Once you have already created a stand that will portray the look and feel of what you want to achieve, you can go ahead and tell every one of your upcoming exhibition displays. is a great way to achieve your sales target. It is surprising how people at trade shows patronize the products and services that they like – so go ahead and make your move.

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