Currently Browsing: Business Technology

Web Design Common Mistakes You’re Probably Making

A lot of people think they have it nailed with a basic website. However, you can significantly increase the efficacy of your website by taking some things into consideration. Small details can really make a difference when it comes to web design. Here are a few things you should consider: Responsive website If you need to ask what a responsive website means, you’re making some web design mistakes. You could lose a majority of your possible audience by sticking to a web-only design. Seeing as more than forty percent of web searches are made through mobile devices, you can see why this is a problem. A responsive design allows your users to access the website from any device. It basically allows your website to adapt to any medium. Want to check if your website is responsive? In Google Chrome, do right click and select Inspect.   Search box Another common web design mistake is neglecting to integrate a search box. An active website ideally updates their content at least once a day. If a visitor is looking for a specific update on your site, manually looking through archives of data isn’t efficient. A search box makes it easier for users to locate information that is relevant to them, thus making your website more effective. Google has a custom search function that’s free to use on any site, which is why there’s no reason to skip on this functionality. Structured, easy to find content You’ve heard it over and over: content is king, and it still is. Google algorithms may come and go, but the quality content remains the one consistent thing that brings in traffic. Apart from creating the content, web design must also focus on making it easier to access. This has many factors, first of which is structure. Users rarely read through the entirety of an article. Instead, they scan for points of interest. Once you’ve got their attention, then they’ll commit to the content. This means proper headings, subheadings, titles, keywords and everything in between. Apart from this, seamless navigation is key to accessing information on your site. If navigation is too hard to use and is not at all intuitive, you’ll likely lose your visitor’s attention. Smooth navigation is key to keeping your visitors on your site. If you centre your web design around user experience, you can’t go wrong. Canberra web design has more tips and tricks to make your website more functional. You can contact them if you need help from...

Promotional Videos: Which Company to Choose

Do you need promotional videos to market your business online? If that’s the case, it is highly recommended that you seek help from companies specialising in promotional videos. Yes, you can do it by yourself. However, the result you can get out of doing it may not be as effective and satisfactory as what professionals can produce. When choosing the right company, though, you can consider the following: Their portfolio Other than their tenure, their portfolio is important. The portfolio consists of the work they perform, their company history and their overall reputation in the industry. Most of the time, their portfolio is published on their website for their customers’ easy access. Make use of their portfolio to assess the company’s credibility to work on your project. If you are not satisfied with the information you see on their website, you can always contact them to ask for information. Cheaper service How much do they charge? This should not be your main consideration but it is something that you also need to ponder. Compare apple to an apple. Meaning, compare a company with the same portfolio, and not with different experiences, packages and quality of work. Always look for a reliable service that can provide you with quality promotional videos in Sydney. Most of the time, you get what you pay for. So, if you pay more, you may get a higher quality of promotional videos compared to paying a smaller amount. What you can do in this case is to negotiate. If you are really interested in getting a service from a particular company that charges more than usual, you can always try asking for discounts. Eagerness to understand your business If they want to help you with your promotional videos, they need to sincerely know the nature and purpose of your business. They cannot create an effective video unless they fully understand your business. Professionals who listen and willing to know more about your business is worth to consider. This you can assess when you schedule a meeting with them. You can see it through their facial expression, body language and the way they...

Look for Shopify Web Developer

Many years ago, there were a group of snowboarders who were looking for ways on how they’d be able to sell and deliver equipment to snowboarding enthusiasts all over the globe. At that time, online shopping was not as sophisticated as it is now and thus, the group developed an e-commerce platform, which is now known as Shopify. Shopify is now a host to thousands of online stores all over the globe. If you are one of those store owners, it is recommended to look for them. These professional developers will help you improve your online presence by making your website search engine optimised. If you have a website for your business, you need a host where you will be given a space on the web. Shopify is a service provider where your website can be seen online by your target market. That is why you need assistance from the developer so search engines can see your online store. It works in such way that if someone types your website address or searches an online store, the internet connects to the site server which holds your website and then transfers the information to their computer so they can read the contents of your website. If your website is not searched engine optimised, it cannot be located by search engines. Thus, by looking for a professional web developer, the chance of getting recognised by search engines is very high. The cost depends on the type of business you have. There is a basic plan that is ideal for a first time online business owners. For the more secure plan, you can try the standard plan that will bring about brand loyalty. To optimise your web page, it is a must to ask assistance from professional Shopify web developers. Make sure that you hire a reliable one to make the most out of your money. Visit the website and read the reviews and testimonials that they have. Better yet, ask recommendations from people who are knowledgeable about online marketing....

Choosing the Right Colours for Your Website

When creating a site, choosing the colour to use is not an easy task. While you may already have a preferred colour in mind, you still need to consider several things. Including, does it match your text? Your image? Or is it easy on the eyes? Without considering all these, your website will not attract users. Colour also plays an important role when we are making design decisions. In fact, according to the Color Marketing Group, a professional organisation for colour designers, they found out that up to 85 percent of the reason why people buy one product over another is because of colour. To help you out in your decision, here’s some interesting details about the most common colour choice. Red – According to a recent study from Rajesh Bagchi, Pamplin College of Business and Amar Cheema, McIntire School of Commerce, red can increase our aggression that makes us buy products on an impulse. It can also make us crave and affect our appetite. Using this will help you if have a food business or e-commerce site. Green – If your website has something to do with nature, environment or you are selling organic products, green is your best choice. Our mind also remembers green products better. Black – If you are targeting higher-class audience use Black. This is because it represents luxury, power, sophistication, and elegance. This is commonly the reason why many brands like Chanel, Rolls Royce and Loreal use this. Blue – This is associated with calmness, stability and security. Some of the famous brands that use this are Dell, Oral- B, General Electronics, and American Express. If you don’t have any idea what tone to use on your website, you can always trust Black Sheep Creative. They have the best web designer on the Sunshine Coast. They can come up with the right hue, depending on your message and...

Fast and Reliable IT Support Service

For a business to be on top of their industry, they must be updated with the latest technology to serve clients better, increase employees’ productivity and minimise cost. Some of the things to develop are IT system in maneuvering inventory, sales and more. Good thing, there’s a company that offers reliable IT support services to deliver accurate data and reports. GTB IT Solutions make sure you don’t miss any opportunity due to poor technical support. They’ve been driving growth for clients using the most advanced tools. Well-designed and implemented system They provide a personalised system to cater the exact solutions to your problems. Doing this can prevent repetitive system glitches that affect your business. What they can give is a long-term approach so you can guarantee smooth and top-class performance. Impress customers Obviously, if your client encounter the same problems in the course of your service, they will choose to move to another company. If you don’t want to end up having any clients at all, upgrade your system and impress your customers. It takes a simple move of hiring the best IT support services so you can enjoy expansion and sales turnover. Value for money Services like New PC setup, installation and data transfer come at an affordable price. They don’t take advantage to charge extra for troubleshooting and website security. You can assure you get the most out of your money and achieve outstanding service. Top-notch operations They introduce latest trends in the IT world and make sure clients are able to utilise it. Mobility is among the services they offered where they will give you the freedom to access data using your gadgets. So, if ever you need a file that’s on your computer in the office, you can just use your phone to get retrieve it. An easy, fast and cost-effective solution like never before. Contact GTB IT Solutions and enjoy premium support system for your business. GTB IT Solutions deliver onsite small business support services, visit their website to find out...

« Previous Entries

© 2014 Telecomorgs